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Marketing Tips & Inspiration

Balancing Social Media Marketing: Personal and Professional Life

To be effective at social media marketing, marketers often struggle to strike the right balance of personal and professional presence.  Often these days, people are using their personal profiles to promote their business - especially in smaller businesses.

Finding Social Media Balance

Just how much do you need everyone to know about you or your business?

If you're a small business owner, your personal image is your professional image.  Like it or not, people will judge you about...

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Want Immediate Marketing Results?

Me too! I love quick wins, fast starts, immediate marketing results...

BUT... my experience has shown, whether it's weight loss or marketing, when you first start a new initiative, you exert a ton of energy, but it doesn't always feel like anything is happening.

In fact, sometimes it seems like NOTHING is happening.

You may feel like you're actually moving BACKWARDS.

Your mind starts playing tricks on you to tell you give up, and go back to your comfort zone.

DANGER at that point is that...

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The New ABCs of Marketing

Do you remember when sales was all about the hustle? 

The Sales ABCs - Always Be Closing! 

Yuck! 

Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left. 

Today's Marketing ABCs might be better summed up as...

Always Be Contributing. 

I know that...
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Just Words? Copywriting Matters!

I have to admit that although I'm forcing myself to work today, my mind is elsewhere.

Where's my mind?

It's lingering back on page 880 of Ken Folliet's book, "The Pillars of the Earth." 

I read two books a month on average, and very few capture my attention to this level. I'm DYING to know what happens next. I'm completely engrossed in the characters and plot to the point where I'm more interested in hearing about their lives than living my own. Now that's the hallmark of good...

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