To be effective at social media marketing, marketers often struggle to strike the right balance of personal and professional presence. Often these days, people are using their personal profiles to promote their business - especially in smaller businesses.
Just how much do you need everyone to know about you or your business?
If you're a small business owner, your personal image is your professional image. Like it or not, people will judge you about...
BUT... my experience has shown, whether it's weight loss or marketing, when you first start a new initiative, you exert a ton of energy, but it doesn't always feel like anything is happening.
In fact, sometimes it seems like NOTHING is happening.
You may feel like you're actually moving BACKWARDS.
Your mind starts playing tricks on you to tell you give up, and go back to your comfort zone.
DANGER at that point is that...
Do you remember when sales was all about the hustle?
Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left.
I have to admit that although I'm forcing myself to work today, my mind is elsewhere.
It's lingering back on page 880 of Ken Folliet's book, "The Pillars of the Earth."
I read two books a month on average, and very few capture my attention to this level. I'm DYING to know what happens next. I'm completely engrossed in the characters and plot to the point where I'm more interested in hearing about their lives than living my own. Now that's the hallmark of good...