I love a good story, whether I’m telling them, reading them or watching them. A story pulls you in and makes you care about the people involved. When used for marketing, a story can help you create credibility, generate leads, and illustrate competence.
The problem with many business-to-business case studies, videos, "about us" website pages and other areas where companies have an opportunity to tell a story is that… they don’t really tell a story. They only share the...
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