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Marketing Tips & Inspiration

10 Ways to Welcome Website Visitors

A website is the linchpin of any successful digital marketing strategy. It is home base – your online office. In fact, I would argue your website should be an extension of the experience of visiting your office. If your office is open, warm and people-focused, your website should have pictures of people. If your company is highly technical, let your website reflect your dedication to innovation.

The same people who visit your office are also likely to visit your website:

  • Potential...
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5 Website Mistakes to Avoid

A website says a lot about a company.

It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.

1. Non-Descriptive Navigation

Products. Services. About Us. 

These website navigation headings are common, but they’re not always the best way to grab people's attention. 

What is it that you specifically...

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