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Marketing Tips & Inspiration

When Campaigns Fail: Fixing the Impact Points

I wish sometimes that marketing was as easy as simple math where 1+1=2. Unfortunately, marketing is more like algebra where you’re solving for multiple variables at once. Just like solving a math problem or puzzle, I recommend starting with the easily solvable parts. Once you have those answers, you’ll have more information to solve the deeper, more complex issues.

A simple marketing campaign has three steps.

  1. The advertisement or lead generating activity
  2. The landing page where...
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Covid-19 and Small Business: How to Minimize the Impact

The news is disturbing.

Everywhere you look, there’s bad news that echoes the eerie familiarity of a Zombie movie.

Stop over-consuming the news. Keep calm.

It is time for leadership, personal responsibility and community care. We’re all going to be impacted by coronavirus, whether or not we personally contract the virus or not. Let’s create a circle of community and commitment around the people, businesses and causes we care about.

 Flatten the Curve: Medically and...

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