Tornado Marketing Tips

Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve your sales and marketing efforts, you need to get to know these people intimately – after you create them.

Sam, Ann and Mike aren’t real people. They are the names of personas who represent real people. Personas are fictional characters who are a composite of real-world people and who illustrate the values, goals and behaviors of your typical ideal clients.

These "Fake People"Can Make or...

If you’re not getting the amount of business you want, you may be feeling that it’s time to shake things up with new and improved marketing. But what’s the best way to proceed? Do you need evolution or a revolution?

Revolutions are exciting!

Do you ever watch those TV shows where they transform a woman’s life just by giving her new clothes, a make-up lesson and a decent haircut? Or take a house from oh-my-goodness-how-could-anyone-live-like-that to organized,...

How do we stay inspired and in an action in our own business when we have so many other competing priorities and things we have to do? 

Some people can take an immediate leap from vision to action.

They decide they want work remotely while travelling the world…

Or stop selling software and become a yoga teacher…

Or move to a new city…

If you don’t have a lot of responsibilities – clients, mortgage, friends and family members, you may be able to take...