Making Marketing FUN and EASY!

Most years I have a pretty full schedule of speaking gigs. One of them is that I've been teaching marketing to small business owners the at UW-Madison Small Business Development Center for over 10 years now. 

Every time I teach, I'm reminded how overwhelmed people are by marketing. What comes naturally to me is really hard for some people, especially linear thinkers who want A+B to always equal C. 

They get stuck before they start.

Marketing "perfection paralysis" stems from two main fears:

1. Looking stupid 

2. Wasting money 

To combat these fears, I break complex marketing concepts down into simple steps. I give participants useful hands-on exercises. Participants leave knowing what to do and having the confidence to DO IT!

Every training class is adapted to meet the needs of the people in the room.

I was born to be a teacher. When I was a kid, it was the one "pretend" game I always wanted to play. In my spare time, I teach fitness classes at my gym. I'm energized by seeing people "get it" and make changes that will change the trajectory of their lives and businesses. 

Adrianne has spoken to groups large and small, including:

• UW-Madison Small Business Development Center through UW-Madison School of Business
• UW-Madison Division of Continuing Studies
• UW-Madison Extension Program
• American Family Insurance's Dreambank & Business Accelerator 
• The Partner Connections Event for Microsoft Dynamics Partners
• Microsoft Convergence and Other Microsoft Events
• Wisconsin Association of Community Banks
• MITA (Madison International Trade Association)
• Vertical Response Customer Group
• Franchise Group Meetings
• Many private trainings
• And several international corporations (one client even flew her to Italy to speak to their team of marketing executives (hint, hint)